As longtime publishers of business-to-business magazines and case studies, the leadership of Celebration Media has established itself by publishing Customer Care News magazine and creating an industry-supportive website, www.customercarenews.com dedicated to exploring the relationship among customer care, customer satisfaction and the bottom line.
Research shows that the reason customer satisfaction is so important is because of its impact on the many factors that affect a company’s bottom line. It generates higher customer loyalty, repeat business and increased revenue. In general terms, more satisfied customers make happier business owners, shareholders, employees and managers. The more the company focuses on customer care, the more a company reaps the rewards of higher customer satisfaction. This creates a customer that will be more loyal, spend more money, treat staff better and spread the word online and in everyday conversation. Happy Customers beget Happy Bottom Line and Happy Stakeholders. This should be the call of every company in America.
We are also co-sponsors of the Talk of the Town News and Awards, which honors companies that are getting positive reviews from their customers and are showcased at www.talkofthetownnews.com
Celebration Media is in constant search of the next resource that can help companies improve their customer care and employee satisfaction ratings and outcomes.